Napa Valley isn’t just about rolling vineyards and five-star tastings—it’s a thriving hub of culture, innovation, and Black excellence. From soul-stirring barbecue to award-winning wines, Black entrepreneurs are making their mark across Napa’s food, wine, and hospitality scene. If you’re ready to sip, savor, and support, here’s your go-to guide to Black-owned businesses in Napa Valley.
Where to Eat: Black-Owned Restaurants in Napa Valley
Buster’s Southern BBQ – Calistoga
You’ll smell Buster’s before you see it. This iconic roadside barbecue joint has been serving up smoky, slow-cooked goodness for over 20 years. Pitmaster Charles “Buster” Davis has perfected the art of tri-tip, ribs, and classic Southern sides. Pull up on the weekend and enjoy live jazz and blues alongside finger-licking barbecue. Website: busterssouthernbbq.com
Stateline Road Smokehouse – Napa (Oxbow Public Market)
Kansas City barbecue meets Napa flair at Stateline Road Smokehouse, founded by chef Darryl Bell. Originally a pop-up, this Black-owned eatery is now a staple at Oxbow Public Market, serving up double-smoked brisket, baby back ribs, and tangy citrus-cured BBQ chicken. Stay tuned for their standalone location opening in 2024! Website: stateline-road.com
Lil Sista’s Goody’s – Downtown Napa
As Napa’s first Black female-owned soul food restaurant, Lil Sista’s Goody’s is redefining comfort food. Founded by cousins Ann and Sheneen, this spot serves up Louisiana-style classics like fried chicken and deviled eggs, along with lighter, California-inspired options. A must-visit for soulful bites with a modern twist. Website: lilsistasgoodys.com
Where to Sip: Black-Owned Wineries & Wine Brands
Brown Estate Vineyards – Downtown Napa
The first Black-owned estate winery in Napa Valley, Brown Estate has been a trailblazer since 1996. Known for its bold Zinfandels, the family-run winery also offers House of Brown, a sustainably made, budget-friendly line of wines. Enjoy a stylish tasting experience at their downtown Napa lounge. Website: brownestate.com
Okapi Wines – Napa (Soda Canyon)
Founded by Dan and Kim Johnson, Okapi Wines produces small-batch, artisanal Cabernet Sauvignon with a commitment to sustainability. Tastings are offered by appointment in a stunning wine cave. Bonus: A portion of proceeds supports okapi conservation in the Congo! Website: okapiwines.com
J. Moss Wines – Napa
James Moss turned his passion for wine into a boutique winery specializing in single-vineyard Napa Cabernet and Merlot. Intimate, appointment-only tastings make this a hidden gem for red wine lovers. Website: jmosswines.com
Wade Cellars – Online & Retail
Founded by retired NBA superstar Dwyane Wade, Wade Cellars makes premium yet accessible wines, including a $25 Cabernet that proves good wine doesn’t have to break the bank. Available online and at select retailers. Website: dwadecellars.com
LVE Wines – Napa & Online
John Legend’s LVE Wines, created in collaboration with Raymond Vineyards, is all about sophistication with a soulful touch. You can taste his collection—including the popular “La Vie” Rosé—at Raymond Vineyards or buy online. Website: lvewines.com
Where to Lounge: Black-Owned Wine Tasting Rooms
Vin En Noir – Downtown Napa
Founded by Food Network chef Leilani Baugh, Vin En Noir is the only Napa wine lounge exclusively featuring minority and female winemakers. A stylish, inclusive space to sip and discover underrepresented labels. Website: vinennoir.com
Housley Napa Valley – Downtown Napa
Owned by Tamera Mowry-Housley and her husband Adam, this cozy tasting room blends family hospitality with Napa winemaking tradition. Think Old Vine Zinfandel from Lodi and bold Napa Cabernets, served with a personal touch. Website: housleynapavalley.com
Where to Stay: Black-Owned Hotels & Lodging
The McClelland House – Downtown Napa
This Victorian mansion-turned-boutique B&B is the only Black-owned bed-and-breakfast in Napa Valley. Expect luxurious suites, gourmet breakfasts, and personalized service in an intimate setting. Website: themcclellandhouse.com
Other Black-Owned Businesses to Support
Maryam + Company – Wine & Culinary Consulting
Maryam Ahmed’s consulting firm creates inclusive food and wine experiences that celebrate diversity. Her work connects wineries, chefs, and cultural communities in meaningful ways. Website: maryamandcompany.com
Calistoga Fit – Fitness & Wellness
Owned by trainer Donavan Jones, this boutique gym offers personal training, yoga, and wellness programs in a welcoming, community-driven environment. Website: calistogafit.com
Why Supporting Black-Owned Businesses in Napa Valley Matters
When you support Black-owned businesses in Napa Valley, you’re doing more than enjoying world-class food, wine, and hospitality—you’re uplifting entrepreneurs who are shaping the future of Wine Country. Whether you’re planning a weekend getaway or a full wine-tasting tour, make it a point to explore these incredible Black-owned establishments. Cheers to sipping with purpose!
Planning your next Napa adventure? Share this guide with friends and start mapping out your must-visit Black-owned spots today! #BlackExcellenceInWineCountry
